We don’t pull media plans from a drawer. Each one is worked out specially according to the details of each and every individual campaign. For this task we use the entire spectrum of a full-service media agency. After the briefing we run through the relevant media phases which are being researched, analyzed or implemented. The close cooperation with the client’s creative and PR agencies includes external timings and is a matter of course.
Target Group Analysis
Assessment of Potential
As our clients extend their feelers to the whole world, we do the same. We do research, planning and purchasing in the entire media world, from local to regional to national and worldwide. During this process we attach the greatest value to the handling of this task by ourselves instead of outsourcing it to agencies abroad. This includes every country and every medium. This is the only way we can guarantee a thorough campaign drafting in accordance with our own expectations and those of our customers.
Those who want quality do not only need know-how and the latest technology but also the right feeling to interpret results and develop them further. For our own internal agency work-flow we focus on a special media software which enables us to picture the entire media process from planning to purchasing to accounting. Thus we can always monitor the current campaign status and report it to our customers.